Running a Shopify store and paying £80+/month for SMS apps? In 2026, there's a smarter way. SMSFlow integrates with Shopify via native webhooks and API, automatically sending SMS for every stage of the customer journey — without needing Klaviyo, Omnisend, or other costly apps.
Shopify is the world's most-used e-commerce platform. But 70% of baskets are abandoned. Each lost basket represents revenue that never reached your account. A single SMS sent 20 minutes after abandonment can recover up to 25% of those orders.
In 2026, Shopify stores using SMS marketing grow 2.4x faster than those relying solely on email. This complete guide shows you how to configure SMSFlow on Shopify step by step — from your first message to advanced segmentation campaigns.
Why SMS is the Highest-ROI Channel for Shopify Stores
- SMS has 98% open rate — email sits at 20-25%
- 90% of SMS are read within 3 minutes of receipt
- Average SMS marketing ROI: £40 for every £1 invested
- Customers notified by SMS open 40% fewer support tickets
- Native integration with Shopify Flow and webhooks — no manual coding
- Works for any Shopify niche: fashion, electronics, beauty, food, and more
- Per-SMS cost 80% lower than premium Shopify App Store apps
How SMSFlow Integrates with Shopify
Connect SMSFlow via Shopify API
Link your Shopify store to SMSFlow using the Partner API. In under 5 minutes, your store is synced — orders, customers, and products.
Automatic webhooks configured
SMSFlow automatically registers Shopify webhooks: order/created, order/paid, order/fulfilled, checkouts/create (basket), refunds/create, and customer/create.
Customise SMS templates
Use native Shopify variables: {{first_name}}, {{order_name}}, {{total_price}}, {{tracking_number}}, {{shop.name}}, plus auto-shortened links with click tracking.
Set up opt-in at checkout
Add an SMS opt-in field to Shopify checkout (compatible with Shopify Checkout Extensions). Customers consent at the point of purchase — UK GDPR and ICO compliant.
Monitor conversions in dashboard
The SMSFlow dashboard shows: messages sent, delivery rate, link clicks, SMS-attributed revenue, recovered baskets, and real-time ROI.
5 Essential SMS Automations for Shopify
Shopify Abandoned Basket Recovery
Triggered 20 minutes after checkout abandonment. Direct link that resumes the exact basket (using Shopify Checkout Recovery URL). Recovery rates of 20-28% — double that of email.
Hi {name}! Your basket at {store} is waiting 🛒 (£{total}). Complete now & get free delivery: {link} — Expires in 2hrsOrder Confirmation + Order Number
Sent immediately after order/paid. Includes Shopify order number (#1234), amount, and tracking link — reduces "where's my order?" tickets by 35%.
Order {number} confirmed! Total: £{total}. Track at: {link} — Dispatched within {days} working days. Thank you!Dispatch Notification with Tracking
Sent when Shopify updates status to "fulfilled". Includes carrier tracking code and direct link. Customers who track their orders make 60% more repeat purchases.
Your order {number} has been dispatched! Track here: {link} (code: {code}) — Expected delivery: {date}Post-Purchase Upsell Campaign
Sent 7 days after confirmed delivery. Offers a complementary product based on what the customer bought. SMS upsell conversion rate: 12-18% (vs. 3% by email).
Hi {name}! Loving your {product}? Customers who bought it also love {recommendation}. Check it out: {link} — Today only: 15% OFFBack-in-Stock Alert
Notifies customers who signed up to be alerted when an out-of-stock item returned. Conversion rate of 35% — one of the highest-ROI use cases in Shopify.
{name}, it's back! {product} is available again. Grab it before it's gone: {link} — Limited stock!SMSFlow vs. SMS Apps in the Shopify App Store
| App / Solução | Prós | Contras |
|---|---|---|
| Klaviyo SMS | Native integration, rich features | £80-1500+/month, priced per contact, very expensive for small stores |
| Omnisend | Multi-channel (email + SMS) | Expensive SMS plans, credits expire, automation limits on basic plan |
| SMSBump (Yotpo) | User-friendly, good segmentation | Expensive per-SMS, commission on attributed revenue, no UK-focused support |
| ★ SMSFlow | Native Shopify API, fixed monthly price, free Android Gateway, multi-language support including EN-GB, no sales commission, full analytics | App not yet listed on Shopify App Store (API-based integration) |
How to Integrate SMSFlow with Shopify — Step by Step
1. Create your SMSFlow account
Go to sms.hubflowai.com/register. 7-day free trial — no credit card required.
2. Get your API Key
In the SMSFlow dashboard, go to Integrations > Shopify. Copy your unique integration key.
3. In Shopify: go to Settings > Apps and sales channels
Click "Develop apps" and create a new custom app. Grant permissions: read orders, customers, webhooks, and checkout.
4. Insert Shopify token in SMSFlow
Paste your Shopify app's Admin API token in SMSFlow dashboard > Integrations > Shopify. Sync is immediate.
5. Configure automatic webhooks
Click "Sync Webhooks". SMSFlow automatically registers all required events in your Shopify store.
6. Customise templates
Go to SMSFlow > Templates and customise messages for each event. Use the visual editor with real-time preview.
7. Add opt-in to Shopify checkout
Follow the guide at SMSFlow > Integrations > Shopify > Checkout Opt-in to add the consent field per UK GDPR and ICO requirements.
Integrate SMS into Your Shopify Store Today — 2026
7-day free trial. No credit card. Multi-lingual support.
Create Free AccountSMS for Shopify Stores by Market Segment
SMSFlow serves every Shopify store niche. Explore our specialised page for each segment:
FAQ: SMS for Shopify
Does SMSFlow have an official app on the Shopify App Store?+
Does SMS work with Shopify's standard checkout?+
How does abandoned basket recovery work?+
Does SMSFlow work with Shopify Plus?+
Can I send bulk SMS marketing to my Shopify list?+
Is Shopify SMS via SMSFlow UK GDPR compliant in 2026?+
What is the cost per SMS?+
How long does setup take?+
Integrate SMS into Your Shopify Store Today — 2026
7-day free trial. No credit card. Multi-lingual support.